At some time or other most of us have heard someone say, “That’s the best thing that’s happened since fitted sheets or sliced bread.’

To that I would add three things: the technology to record television shows, the mute button and the fast forward feature.

One bit of technology though that I abhor is the pop up ads.

Picture yourself watching an old suspense-filled movie and then at a crucial point in the movie a pop-up ad distracts your attention. I can only imagine how those involved with the creation of the movie feel about having the scene ruined this way.

Or, worse than that, the entire bottom of the screen is plugging something else.

Then there is Public Broadcasting. I can remember a time when there were no commercials on PBS. Now, not only do we have to suffer through commercials, there are the numerous subscription drives. Who can bear the ten minutes of begging that goes on during an otherwise entertaining evening when we see a broadcast from Carnegie Hall, Les Miserable, Andre Rieu, etc.

I’m not naïve and realize that we need sponsors to support the shows we see on television, but is this overkill really necessary?

If you listen to the radio in the night when you can’t sleep as I often do, that is even worse. One commercial announcement after another. Telephone numbers are rattled off so quickly, one would have had to sit poised with pen in hand in order to jot it down, should we even care to do that.

The horror stories on news broadcasts are bad enough, but often there are commercials for ailments that we have never heard of and are warned of the dire consequences we may suffer if we do not purchase the instant relief to be gained from the product they are hawking. Caution: Most of them don’t work any way.

I do not like to complain without offering a solution but I have none. I do believe we were not always subjected to this commercialism in the old days and the networks survived. We senior citizens have a habit of saying, “it wasn’t always like this.” Can’t we go back to a simpler time and not have our senses so violated?

Repetitive commercials are the worst. If I watched or listened to it at all, I got it the first time. No need to hammer it home to me and further insult my intelligence.

Excuse me, I think the subscription drive is over. Now, back to Carnegie Hall…

 

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